How the Hollister Company was started is not clearly known because some other news seems to turn out that the Hollister Company was founded by a free spirited Yale graduate who actually left Massachusetts in 1915. He sail up the South Pacific before settling in California before opening a surfing store with his girlfriend. However, The New Yorker exposed that A & F launched the label in 2000 but concocted a detailed story about John Hollister and how he started the label in 1922. John Hollister has long been represented in the company’s real signature, vintage-style advertising campaigns. The main driving force behind the name and the story of Hollister was the former CEO of Abercrombie and Fitch called Mike Jeffries, who finally stepped down in the late 2014 after the company experienced consistent sales declines.
Ideally, the establishment of Hollister Company is associated to a free spirited surfer founder believed to be called John M. Hollister. The company is known to make casual clothing label Hollister Co. it was first launched in 2000 by Abercrombie and Fitch, though the label is branded as starting in California in 1922. Its first store was first opened at the Eastern Town Center in Columbus, Ohio, and the initial idea behind opening of the store was to attract consumers with ages that range between 14 and 18. Abercrombie and Fitch created a backstory about a man called John Hollister, who they claimed that he founded the label after settling in Laguna Beach in 1919. afterwards, the company was taken over by Hollister’s son. The news exposed in The New Yorker claimed that A & F created the legacy to make the brand to be more credential.
Hollister Company’s rapid success led Abercrombie and Fitch Company to notice the existence of Hollister’s bran, then surpassed the A&F brand. The distinction between A&F and HCo is that, higher-grade materials and construction were actually introduced in the production of A&F clothing and goods. Hollister Company provides apparel and accessories for both men and women that include shirts, pants, logo tees, winter wear, knits, outerwear, jeans, bracelets, shorts, caps, sleepwear, belts, flip flops, hats, scarves and necklaces. It also offers lip balms, perfumes, colognes, body care products, gift cards, lip shine and gloss products. Currently, the company is known to retail its products through chain of stores that are available in United States, Canada and United Kingdom.
Goods from the Company are given names from SoCal beaches, like how Gilly Hicks does with the Australian beaches. The labels proclaim Hollister Company as Pacific merchants that were established in 1922. Abercrombie and Fitch kept HCo Price points affordable to its targeted consumers. The price points of HCo are relatively lower than its parent Abercrombie & Fitch by about 20%. The Hollister Company maintains the SoCal theme by categorizing its stores and merchandise depending on the the divisions of products. for instance, it named Dudes for men items, and Bettys for women.
In general, the real Hollister and the fabricated story of Hollister Company have created a lot of confusions for locals in the California town of Hollister. What most people know is that the company was founded in 2000 and is actually based in Los Angeles, California and it operates as a subsidiary company of Abercrombie & Fitch.
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